Design Lead experience at an award-winning, multi-million dollar creative marketing agency.
Hi, I’m Lia 
a visual designer, branding wiz & illustrator 
based in the Greater Toronto area.
Working with globally-recognized brands in social media, tech, finance, government, and logistics.
Collaborating cross-functionally with and contributing to product and UX/UI teams, and large-scale campaigns.
With 8 years of experience in agency, in-house and freelance settings across digital and print.
Featured work
Lyft
Over the past 2.5 years, I’ve had the opportunity to work on Lyft’s Growth, Fleet, Rider, and Transit Bikes and Scooters (TBS) lines of business—from visual design (emails, landing pages, UI/ in-app features), product renders/ photo touch-ups, print (brochures, mailers, panel ads, etc.), presentation decks, to net-new illustrations.
My work with Lyft has involved creative oversight for junior and intermediate designers on my team, as well as presenting work to stakeholders at different project stages.
LegalZoom
LegalZoom.com, Inc. is an American online legal technology and services company. I have been involved in the recent brand refresh for the company, which included new logo explorations, updating of region-specific collages on their site, developing a new illustration style for them and executing new state-specific illustrations for a video series with my team.
The largest-scale project I have worked on with the client so far has been the designing and building of an email template library, which included desktop and mobile modules with responsive components and customizable, easy to use variants and style guides for their team.
CozyKnits
CozyKnits is a small, New Zealand-based fashion retail store that draws most of its traffic and profit from its e-commerce and social media presence.
This project included developing the company’s visual identity, branding library/ guidelines, logos for the main brand and sub-brand, web design concepts for their e-commerce site, and a variety of packaging designs.
Brainrider Inc.
Working on an internal brand refresh and developing a new illustration style + library has been an exciting project. Brainrider is a B2B creative and marketing agency based in Toronto and working with globally recognized brands. Its people-first culture and values, as well as its fun, contemporary essence can be seen through the new brand direction with diverse characters and vibrant colours.
Indeed
Indeed, Inc. is an American worldwide employment website for job listings- but you may have already known that! From career-focused article hero images and illustrations, to social media ad campaigns, I’ve had the opportunity to learn the brand inside-out. One of the most enjoyable projects I’ve done recently however, has been the visual identity development for a YouTube and podcast series called Job Search Stories.
Aside from creating the series’ logo and podcast cover, I’ve created A/B testing versions for the series’ cutdown episode and full-length episode thumbnails and any photo editing required for each deliverable.
More illustrative works
To explore some of the character design and illustration work I’ve worked on, including book cover and page illustrations for 2 fantasy novels, click below.
This page also includes miscellaneous illustration-forward works that showcase technical abilities and the wide range of illustration styles I have worked in.
Clients
Testimonials
Testimonials
Testimonials
Testimonials
Testimonials
”Lia is an immensely talented designer and a fantastic communicator. She's easy to work with and always one step ahead with her strategic thinking and creative problem solving. Even with the most challenging projects, you can rest assured that everything will go smoothly with Lia on your team.
I frequently worked with Lia on projects for Lyft and Purolator. The way she executes design for these vastly different clients is a testament to her many talents. She's able to consistently create clean and eye-catching designs that fit each brand's voice and help users get the information they need. In addition to her exceptional design skills, she brings a positive attitude to everything she does. Lia is truly a joy to collaborate with.
Samantha B.Strategic Writer and teammate
”I had the pleasure of working with Lia for 2 years at Brainrider and I can confidently say that she is an incredibly clever and dedicated designer; her empathy and genuine curiosity allow her to always find new and unique ways to problem-solve. Not a day went by where I was not impressed by her skill and creativity.
Lia is also a fantastic team member, cheerful and always kind, sincere, and positive. She communicates honestly and openly with everyone, giving and receiving feedback with an open mind, and making collaboration a joy.
I highly recommend anyone to hire Lia! She is hard-working, highly skilled, and a delight to be around. She would be an asset to any team lucky enough to have her.
Rodrigo C.Designer and teammate
”Lia is an incredibly talented and dedicated designer - her illustrative skills are exceptional, and she has the foresight to ask the right questions to achieve the goal of any given project. Her designs are loved by clients because she goes above and beyond to understand, empathize and finesse her work. She provides comprehensive feedback to the team which keeps all output designs at a high standard from big picture to the details. I’d recommend Lia to any team.
Emma P.Designer and teammate
