Design Lead experience at an award-winning, multi-million dollar creative marketing agency.
Hi, I’m Lia 
a visual designer leveling up design systems, brand experiences & Illustrations!
Working with globally-recognized brands in social media, tech, finance, government, and logistics.
Collaborating cross-functionally with PMM, content, and UX research teams while contributing to critical product and web UX projects.
With 8 years of experience in agency, in-house and freelance settings across digital and print.
Featured work
Lyft
Contributing as an embedded Senior Visual Designer and Design Lead on Lyft’s Growth Marketing and Design System teams from 2021-2024, I worked on large-scale DOOH and social campaigns, brand refreshes, product UI auditing, and illustration projects. These included email UX design, landing pages, UI/ in-app features, product renders, presentation decks, and printed collatoral. I oversaw associate and intermediate designers on my team, and regularly presented work to stakeholders.
LegalZoom
LegalZoom.com, Inc. is an American online legal technology and services company. I worked on their 2023 brand refresh, which included new logo explorations, stylized digital collages for website heroes, and developing a new illustration style for the brand.
A notable project for this client was building them a componentized email template library, with dark/ light mode variants, fully responsive components for mobile and desktop, and color variables.
CozyKnits
CozyKnits is a small, New Zealand-based fashion retail store that draws most of its traffic and profit from its e-commerce and social media presence.
This project included developing the company’s visual identity, branding library/ guidelines, logos for the main brand and sub-brand, webpage design concepts for their e-commerce site, and a variety of packaging designs.
Brainrider Inc.
While working at Brainrider as a Senior Designer and Design lead, I developed an illustration style, Figma-based library, and usage guidelines.
Brainrider is a B2B creative and marketing agency based in Toronto and working with globally recognized tech brands.
Indeed
Indeed, Inc. is an American worldwide employment website for job listings- but you may have already known that! From article hero images, infographics and illustrations, to social media ad campaigns and ad variant a/b testing, I had the opportunity to learn the brand inside-out through varied projects.
A project highlight was creating the branding and logo for their Job Search Stories podcast/ YouTube channel!
Some illustrative works
To dive deeper into my illustration-forward projects and technical software/ drawing skills, check out this page!
Clients
Testimonials
Testimonials
Testimonials
Testimonials
Testimonials
”Lia is an immensely talented designer and a fantastic communicator. She's easy to work with and always one step ahead with her strategic thinking and creative problem solving. Even with the most challenging projects, you can rest assured that everything will go smoothly with Lia on your team.
I frequently worked with Lia on projects for Lyft and Purolator. The way she executes design for these vastly different clients is a testament to her many talents. She's able to consistently create clean and eye-catching designs that fit each brand's voice and help users get the information they need. In addition to her exceptional design skills, she brings a positive attitude to everything she does. Lia is truly a joy to collaborate with.
Samantha B.Strategic Writer and teammate
”I had the pleasure of working with Lia for 2 years at Brainrider and I can confidently say that she is an incredibly clever and dedicated designer; her empathy and genuine curiosity allow her to always find new and unique ways to problem-solve. Not a day went by where I was not impressed by her skill and creativity.
Lia is also a fantastic team member, cheerful and always kind, sincere, and positive. She communicates honestly and openly with everyone, giving and receiving feedback with an open mind, and making collaboration a joy.
I highly recommend anyone to hire Lia! She is hard-working, highly skilled, and a delight to be around. She would be an asset to any team lucky enough to have her.
Rodrigo C.Designer and teammate
”Lia is an incredibly talented and dedicated designer - her illustrative skills are exceptional, and she has the foresight to ask the right questions to achieve the goal of any given project. Her designs are loved by clients because she goes above and beyond to understand, empathize and finesse her work. She provides comprehensive feedback to the team which keeps all output designs at a high standard from big picture to the details. I’d recommend Lia to any team.
Emma P.Designer and teammate
